Career Choices Are A Reflection On An Individual’S...

Career choices are a reflection on an individual’s personality type. It is believed to be reinforced and rewarded by the individual’s academic environment. The theorist, I will discuss in this paper is John Holland theory. Holland’s theory provides a framework that is congruent to one’s personality type. Many personalities are influenced by their environment, which in terms dictates the type of career they choose. The primary purpose of Holland’s theory is for individuals to look for opportunities to enhance and utilize their abilities according to their personality type. In the finding of research on Holland’s theory and career counseling development it provided information on the relationship between personality types and career†¦show more content†¦Social personality types are people who are helpers. They love helping and interacting with others. They are seen as counselors or teachers. Enterprising personality types are people wh o value leadership and entrepreneurship. They seem themselves as self-confident, sociable, political, economic achiever. Research has shown that the environment is another component of Holland’s theory. According to Holland (1997) there are six model environments that are accompanied by the six personality types. The two reinforce and reward the personality types. The environment suggests the people who are realistic are rewarded with money, power, and tangible possessions. Meanwhile, investigative environment are characterized by analytical and intellectual activities, and members are rewarded for displaying skepticism, persistence, and problem solving. However, artistic environment are characterized by creativity and a lack of structure. People in the category are rewarded for artistic, literary, and musical accomplishment. Moreover, social environment are characterized by working with others and rewarded for sociability and humanitarianism. Nevertheless, enterprising envir onments are focused on leadership; they are rewarded for displays of leadership and self-confidence. Finally, conventional environments emphasize attaining personal and organizational goals through predictable and specific standards. These environments reward members for conformity and dependability.Show MoreRelatedEssay on Personality and Personal Growth796 Words   |  4 PagesPersonality and Personal Growth â€Å"An integral being knows without going, sees without looking and accomplishes without doing† – Lao Tzu The text book definition of Personality is an individual’s unique pattern of thoughts, feelings and behaviors that persist over time and across situations. I agree with this idea that a personality is what makes all of us who we are. I believe that a personality is a combination of innate characteristics that everyone is born with and the sum of total lifeRead MoreSelf Assessment1447 Words   |  6 Pagesformulated strategy on enhancing future decision-making will be explained. Self-assessments of an individual’s abilities have proved to play a fundamental role in career-based decision making. Self-assessments also serve as a deep-seated information source which provides a basis for decision-making. A good example is the Jungian Personality Self-Assessment which was developed from the theories of personality types by Carl Jung (Sedgwick, 2008). This type of self-assessment was initially created with theRead MoreWhy Is Career Counseling Important?1400 Words   |  6 PagesWhy is career counseling important? According to the National Career Development Association (2009), when considering career options you will want to learn more about yourself and how to carry out decisions and plans for your life and future career opportunities. Career decision assessments can help individuals identify interests, make decisions, and increase personal self awareness. Counselors in mental health counseling, substance abuse counseling, social services counseling, etc. will work withRead MoreReflection1635 Words   |  7 PagesRuvina Perera - Reflection At the beginning of my ATS unit my career goals were to be successfully offered an interview and gain a position in bachelor of Medicine in 2018 and to explore other medical field jobs I can do by the end of 2017 so I know what other alternative options are available. My learning goal was to get four HD’s for my semester two units in 2017. Even though it’s too early to say whether I will be achieving my goals, I still have the same career and learning goals. The onlyRead MoreDescription Of Assessment : John Holland s Riasec1270 Words   |  6 PagesDESCRIPTION OF ASSESSMENT John Holland’s RIASEC (1997) theory has had a major influence within the field of career counseling. His theory, which promotes that satisfaction increases when there is similarity between individuals’ interests and related environments, has led to the development of many useful, reliable, and valid inventories, such as the Self Directed Search. 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This theory was unique with the capability to be applied in various domains of helping professions including psychotherapy and counseling, education, organizations, cross-cultural relations, and other group settings (n/a, 2015). In the evolving stage of this theory, Roger’s had been frustrated with the authoritative analysisRead MoreImproving The Success Of A Recruitment Process1284 Words   |  6 Pagesmethod of the recruitment process, from both a recruiter and job seeker perspective, is the employment interview. Not only does an interview process assist employers in making informed selection decisions, it also helps job seekers make better career choices. Therefore it becomes imperative to consider this selection technique before employment decisions are made. If used positively, modern interview techniques can significantly improve the effectiveness of the traditional interview as a selectionRead MoreWhy My Jungian Personality Type Is Well As My Values And Attitudes1206 Words   |  5 Pagesexplained. However, I will be discussing my Jungian personality type as well as my values and attitudes in the workplace. Furthermore, I will discuss how motivation, rewards, and attitude towards achievements influence my success in the workplace. Thus, allowing me to expand job variety and productivity. ï  ¡ Personality Insights My Jungian personality type is (E)xtrovert (N)intuitive (T)hinking (J)udging (ENTJ). I am a natural leader and that the best career for me is in management (Kroeger, Thuesen, Read MoreMy Personal Leadership Administration ( Mba ) Program Essay1739 Words   |  7 PagesCapturing the essence of this individual paper, my Personal Mastery and my Personal Leadership will be used to evaluate my current career position and describe my progress throughout the Masters of Business Administration (MBA) program. Reflecting on previous classes, the Personal Mastery will be used to formulate my personality style taken from the Myers-Briggs Type Indicator (MBTI). The MBTI outlined eight characteristics, which include: Extraversion/Introversion, Sensing Perception/Intuiting Perception

Being a Fair Leader. Essay example - 1116 Words

Being a Fair Leader. To be a leader, to control and guide people in the right direction is what most of the people are aiming to do in life. Being the main person in the group certainly means that the individual has a lot of power over the public and is able to influence people as he wishes. It might seem that once the person achieves his goal of being above others and starts controlling other people, his duty becomes straightforward and undemanding. However, the role of a leader is very strenuous and challenging. The person who has authority has to balance his personal desires with the needs of people for whom he is in charge. Even though he is enforcing the law does not mean that he can manipulate it as he wants. Moreover the leader†¦show more content†¦These changes make us see a considerably different person and therefore appreciate his performance differently. To see the difference between the Sophocles and Anouihs king I would like to analyze two plays and see how Anouih changes the kings personality making him a true model of king not changing the circumstances of the play and Sophocles description of the same ruler leaves us in doubts and displeasure. Those stories were based on the myth, which describes the life of a royal family. When the king of the country died, one of his two sons had to take over and rule the country. However the other brother also wanted to become a king, and despite their great decision to rule the country by alternating each year, it eventually caused a war in which both brothers died. Creon who was next in becoming a ruler made a law not to bury the brother who attacked the city. However, Antigone who was the sister of those brothers broke the rule and was punished for disobedience. Creons son kills himself when he realizes that Antigone, with whom he was engaged, is dead. The deaths did not stop there and t he wife of Creon kills herself after she receives the news that her son Haemon is dead. In Sophocles version, Creon was presented as a cruel, stubborn man whose authoritarian behavior showed him as a negative character of the play. His malicious attitude toward other charactersShow MoreRelatedThe Success Of Higher Ambition Leaders938 Words   |  4 PagesHigher ambition leaders are those who see the organization in its totality, its possibilities and potential. Higher ambition leaders are able to communicate to all employees the ability of the organization to value financial and social values equally (Pierce Newstrom, 2014, p.85). 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Both styles have their advantages and disadvantages. The advantages of a transactional leader are he/she treats work as a transaction. These individuals let everyone know where they stand, by agreeing to pay a wage and the employees agree to provide a specificRead MoreGovernment, Democracy, Monarchy, Dictatorship, And Democracy1526 Words   |  7 Pagesorigin of the word â€Å"Democracy† is Greek. It’s derived from the words ‘Demos’ meaning People and the word ‘Kratus’ meaning power. So basically, Democracy means power to the people. The ‘people’ in this case decide who will govern them. They elect a leader or a representative, that’s what power to the people mean. Democracy involves collective decision making. One man alone cannot make a decision, even the president has to go through the congress in order to make a huge decision like changing a policyRead MoreEthical Decision Making A Decision On Ethical Decisions1587 Words   |  7 Pagesprofessional field. Decisions coul d possibility pertain your conduct such as an ethical dilemma that will required a serious decision to be solved by your action as an leader. Even though a leader may not have caused the problem, they do not have a choice but to respond to the issues at the workplace. The key is how would a leader react to the issue and how their reputation and career standards will interfear afterwards. An early recognition could prevent many ethical issues from increasing in theRead MoreThat Organizations Should Strengthen Their Ethical Leadership1555 Words   |  7 Pagesthat organizations should strengthen their ethical leadership behaviors by selecting leaders who will be able to gain the trust of employees to gain a fair perception about the company (Xu, 2014, p. 495). They should do this by continuously practicing their ethical codes and procedures and hire leaders with high moral standards (Xu, 2014, p. 500). Ethical Leadership Demirtas and Akdogan (2014) stated that â€Å"When behaviors in an organization are perceived to be ethical, these perceptions influenceRead MoreImpact Of Globalization On Business Management Essay1459 Words   |  6 Pagesmanagers about the culture of the country they’re being located to. Fair Trade Issues Many people want a future where different nationalities and culture will be able to trade and share in a manner that will have a great benefit for all humanity. Fair trade is a part of globalization. Fair trade is organized as a social movement which aims to help developing countries to make a better trading condition and promote sustainability. According to my research fair trade was established in the 1940’s as numerous

Ethical Lens Inventory free essay sample

Your personal preferred lens is: Reputation Lens You listen to your intuition (sensibility) to determine what character traits and virtues will best serve the community (equality). Your Core Values: Equality and sensibility You prioritize the value of equality over autonomy. Your primary concern is the well-being of the whole community and you believe that assuring the community’s well-being is the best way to assure that individuals are treated fairly. You prioritize the value of sensibility over rationality. You believe the best results are achieved by examining each situation in its own context rather than applying one-size-fits-all solutions. Your Classical Values: Fortitude You demonstrate courage and steadiness in the face of obstacles. You tend to avoid rash actions while at the same time charting an untested course. You value connections and friendship, appreciating those who work with you as you. Your Key Phrase: â€Å"I make virtuous choices. † Because you value equality and sensibility, you tend to assume that everyone lives out the positive character traits required by their role. We will write a custom essay sample on Ethical Lens Inventory or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Your Definition of ethical behavior: Living out Role Responsibilities You define an ethical person as one with sound character traits and habits of thoughtful reflection. For you, those who demonstrate strong leadership in their roles and who encourage others to do the same exemplify ethical behavior. Your Tools for analyzing problems: Tradition You like to gather information about what others in your role or a similar situation have done, as you carefully assess a problem. Even as you consider what others you respect have done in similar situations, you will remain attentive to the unique needs of the community in this case. Your Gift: Compassion Because you value equality, when you are at your best, you demonstrate compassion for others. You care about the community as a whole and about its individual members. While living into the requirements of the role you have assumed, you are able to â€Å"tell the story† of each member of your community. Your Blind spot: Unrealistic Role Expectations Because you rely so strongly on the virtues associated with various roles, you run the risk of developing unrealistic role expectations. You will tend to rely too much on the virtues associated with a particular role, forgetting that individuals are fallible regardless of their role. Even those who live fully into the virtues required in their role may not be able to resolve all problems. Your Risk: Self-Righteousness When you lack compassion for others, you run the risk of believing that the perks and privileges of your role belong to you because you are better than others. This can make you susceptible to insincere flattery and immune to constructive critiques preventing you from doing your job effectively. Your Temptation: Entitlement If you are not paying attention, your temptation will be to believe that you are entitled to special privileges, because you have not accurately assessed yourself or the situation. You will forget that you are not the same as your role and will persuade yourself that your role gives you rights inconsistent with good character. Your Vice: Hardness of Heart Without compassion, you tend toward hard-heartedness, unwilling to consider the needs of individuals. Clergy, judges, elected officials – and others with responsibility to the whole community – are particularly prone to thinking they know what the problem is without listening to the individual case and to applying capricious and inappropriate solutions. Your Crisis: Confusion Unless you develop the practice of mindfulness and reflection, at some point you will confront the loss of your center, especially if you lose the role with which you have become identified. You run the risk of being misunderstood and losing your personal authenticity unless you remember that you are not your role. Your Seeing Clearly: Use your head To see more clearly, check to see whether your gut and your head agree. To find balance, explore the gifts of the other lenses – consistency and concern for the individual. As you consider the character traits necessary for a healthy community, remember to temper your actions with concern for individuals. Look for ways to balance the rights of individuals with the well-being of the community and remember that consistency is not the same as uniformity. As you learn to consider other perspectives in your decision making process, you will live out the best of your ideals with compassion and care for others.

Plato’s Argument for Three Parts of the Soul free essay sample

These parts also match up the three ranks of a just community. Personal justice involves maintaining the three parts in the proper balance, where reason rules while appetite obeys. According to Plato, the appetitive part of the soul is the one that is accountable for the desires in people. It is accountable for the effortless cravings required to stay alive like hunger, thirst, and for pointless cravings like desire to over feed. The desires for essential things should be limited by other sections of the soul, while illegitimate desires ought to be limited entirely by other elements of soul. The rational soul on the other hand is the thinking element in every human being, which decided what is factual and merely obvious, judges what is factual and what is untrue, and intelligently makes sensible decisions. Finally, the spirited soul produces the desires that love victory and honor. In the just soul, the spirit acts as an implementer of the rational soul, making sure that the rules of reason are adhered to. We will write a custom essay sample on Plato’s Argument for Three Parts of the Soul or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Emotions like indignation and anger are the impact of the disappointment of the spirit. Someone might respond to the claim that the soul comprises of three parts. Argument Plato argued that a community has three parts which are guardians, producers, and soldiers and each part performs a particular function. For a community to be just, every element has to perform the role to the best capacity, which is a good worth. The same characters and elements will materialize in the state; have to exist in every person. Someone might respond to Plato’s argument that if the good worth of a community were not in a person, it would be hard for the community to uphold itself. The understanding is that a community is just a collection of people who have formed a sense of laws on living collectively; thereby, every individual would introduce some elements, values and functions into the community. Since every person contributes to the community, those aspects that are present in the community, ought to have come from the person, thereby, souls have three different elements. Moreover, Plato argued that there has to be at least two parts in the soul; one that stops an individual from undertaking action and another, which brings about the need for the action. The two elements cannot act in two differing ways, there has to be more than one force in the soul. Someone might respond to the claim saying that an action cannot be moving and resting at the same time except another force has been involved. Additionally, there is an element of logic which says that a thing cannot be itself, and also be its reverse. Objections There is a possibility that Plato has confused the difference between wanting to do something and not wanting to do it, which are reverses, with the difference between wanting to do something and wanting not to do it which is not apparently reverse at all. It is a natural state of human life that an individual desires both to undertake something, and not undertake it. For example, someone who is very hungry and so wants to consume the only food that is accessible, which is a cabbage; however, she hates cabbage. This means that this person wants to eat cabbage and does not want it at the same time. If this leads one to the conclusion that there are distinct elements of the soul, then one would be talking or thinking about a big number of such diverse parts. Possible responses final rebuttals People show similar characteristics and perform similar roles that states do. Applying the equivalence in this way assumes that every person just like the state, is a complicated whole composed of various different elements, each of which has its own right responsibility. When faced with options concerning what to do, individuals feel the tug of various impulses drawing them in various directions at the same time, and the most innate explanation for this condition is to differentiate between discrete elements of human beings. For a community to be just; people have to be just and thus, the soul has to contain three discrete elements, which would match the three elements of community. Conclusion Plato argued that the spirit was the last part and important in bringing about balance between appetite and rational. The three parts of the soul reflects the three parts of the society. Therefore, there has to be three parts in the soul since man has fervent appetites, even if he does not follow through on the desires all the time. Spirit is the concierge that helps man in ensuring the two forces are in check, while offering the human beings vitality and life. Devoid of the three parts, the souls would fail to be just, and the community would fail to neither be unjust nor function.

Measuring and Understanding Wood Volumes

Measuring and Understanding Wood Volumes Measuring wood is part science, part art; you use many different units, you face many potential problems. The below  quote from  Converting Factors for Southern Pine Products, Williams and Hopkins, USDA, 1968 illustrates how confusing measuring and converting wood volumes can be. Measuring and estimating wood volume is not for the faint of heart. Theoretically, one cubic foot (of wood volume) contains 12 board feet. For average values 6 should be used, though 10 is a conventional figure for approximations. When the conversion applies to trees, ratios of 3 to 8 should be applied. When marketing your timber you must either know how to measure forest products or get someone to do it for you. At best you can be very confused when talking to a wood buyer; at worst you can lose a significant portion of the value of your wood. To make the situation even more problematic, some buyers use this ignorance of volumes to trick  the seller. They have every opportunity to do so and a few use this to their financial advantage. Knowing tree measuring units is very complicated and even foresters have a hard time when talking volumes. Three hundred dollar per thousand logs using Doyle log rule is not the same as three hundred dollars per thousand logs using Scribner log rule. Most mensurationists and foresters would agree that there is an advantage to weighing wood and weight is the measurement of choice. In the real world, however, it is impractical to totally convert to weight. A history of wrestling with the problem  of measuring logs  to determine how much usable product might be manufactured from them created numerous measuring units. These units are self-perpetuating because of many factors including foreign trade, standing timber volume, accepted taxing units, regional custom, buying and selling advantages. The Pulpwood Measurement The standard measurement unit for wood used for paper and fuel is the  cord. This is a stack of wood 4 ft. x 4 ft. x 8 ft. containing approximately 128 cubic feet of bark,  wood  and air space. Air space can actually be as high as 40 percent but usually averages 25 percent. You can see where weight can be advantageous here. Pulpwood purchases by weight are very common and weight per cord varies widely with species and geography. A hardwood pulpwood cord generally weighs between 5,400 pounds and 6,075 pounds. A pine pulpwood cord weighs between 4,700 pounds and 5,550 pounds. You really need to determine your local average weight by species when measuring cordwood. Purchasing mills or men who harvest pulpwood can give you wood weights for your area. The U.S. Forest Service or your  State Forester  also has a wealth of information on regional average weights. Pulpwood bought in the form of chips are  separate  issue and for another discussion. The Sawtimber Measurement A round log, generally, must be made into square or rectangular pieces to be able to determine wood volume and value. Three systems, or  log rules  and scales, have been developed to do just this. They are called the  Doyle rule, Scribner rule, and International rule. They were developed to estimate board foot mill tally, usually quoted as thousand board feet or MBF. Our problem when using these log rules or scales is that they will give you three different volumes for the same pile of logs. Measuring average sized logs - Doyle, Scribner, and International rules - will give volumes that may vary as much as 50%. This overrun is greatest using Doyle and the least using International. Buyers like to purchase using Doyle log rule while sellers like to sell using Scribner or International. There will always be a difference in volumes estimated from scaler to scaler. They get into trouble when decreasing  actual number  of measurements and start estimating; they measure at inappropriate points on the log, miss estimate roundness, and dont deduct for  defect. Accurate scaling of trees and logs requires skill and experience. The Conversion Factor Mensurationists cringe at the word conversion factor. They correctly feel that conversion from one unit of measure to another unit of measure of wood is too imprecise to depend on. Their job is to be precise. But you have to have some way to estimate volumes and be able to cross over to differing units. You now have an idea of how complicated this volume issue can become. To add a conversion factor to volumes may distort actual volumes even more. Related Links Approximate Conversions of the Most Common Units of Wood Measure

Writing Tips How to Punctuate Brackets

Writing Tips How to Punctuate Brackets Writing Tips: How to Punctuate Brackets Brackets (or parentheses) are a useful type of punctuation. However, it can be hard to know where to put other punctuation marks when a sentence contains brackets. So how does this work? Check out our advice on how to punctuate brackets for more information. Full Stops: Inside or Outside? We’re often asked whether to place periods inside or outside closing brackets. But this depends on the situation. As a rule, you should: Place periods inside brackets when an entire sentence is parenthetical. Place periods outside closing brackets in all other cases. So when bracketed text is part of a longer sentence, the full stop goes after the closing bracket: The cake looks great (and tastes even better). âÅ"“ The cake looks great (and tastes even better.) âÅ"â€" And when a whole sentence is parenthetical, the full stop goes inside the closing bracket: I ate the whole cake. (And now I am full.) âÅ"“ I ate the whole cake. (And now I am full). âÅ"â€" Brackets and Commas When it comes to comma placement and brackets, there are two main rules: You will almost never need a comma before an opening bracket. You only need a comma after a closing bracket at the end of a clause. As such, you only need a comma after a closing bracket if the sentence would contain one anyway. And this means we can check whether a comma is correct by removing the bracketed text. For example, below we have one correct and one incorrect comma: We’re going to the zoo tomorrow (Tuesday), which will be nice. âÅ"“ Big cats (e.g., lions and tigers), are predators. âÅ"â€" And if we remove the bracketed text, we can see why the second is wrong: We’re going to the zoo tomorrow, which will be nice. âÅ"“ Big cats, are predators. âÅ"â€" We do not need a comma between â€Å"cats† and â€Å"are† here. And since this sentence does not need a comma, it doesn’t need one when we add the bracketed text either. Exclamation Points and Question Marks Finally, we’ll look at exclamation points and question marks. Like periods, these are forms of terminal punctuation, so they usually indicate the end of a sentence. However, unlike periods, you can use an exclamation point or a question mark within brackets mid-sentence. For instance: The man (what was his name?) left a note. âÅ"“ Here, we use a question mark to show the bracketed text is a question. It’s worth noting here that the punctuation inside brackets does not affect the rest of the sentence. And as such, when a sentence ends with bracketed text that includes an exclamation point or a question mark, we still need to add a period after the closing bracket. For example: I was not invited (and I am furious!). âÅ"“ I was not invited (and I am furious!) âÅ"â€" Summary: How to Punctuate Brackets It can be tricky to know where to put punctuation in a sentence that includes brackets. However, we have a few simple guidelines to follow that will help ensure your written work is error free: Always place periods outside closing brackets unless the entire sentence is parenthetical, in which case the full stop goes inside. Only use a comma after a closing bracket at the end of a clause. Use question marks and exclamation points inside brackets as required. However, don’t forget to add a period after the closing bracket. And if you’d like more help with your punctuation, you can always get your work proofread by the experts.

Literature 4 Essay Example | Topics and Well Written Essays - 2000 words

Literature 4 - Essay Example ading as well as for their recreation on the one hand, and for the character building and moral uplift of the innocent minds on the other, the writers take it as their moral obligation and professional duty to create such theme which portrays dutiful, honest and chaste as the follower of good, while liars, dishonest and trouble-creating characters as the representatives of evil. The writers also cite the fate of the transgressors and disobedient to the ways of the Creator, by which they look after keeping the children far away from the wrong-doing and evil. The same can be witnessed by going through the novel under analysis. Renowned fantasy writer Nancy Veglahn in her work has posed the question ‘who knows what evil lurks in the hearts of men? Women know – and likewise men know what evil lurks in the hearts of women’ (2003, p.114). By her proposition, she simply views that both male and female are can assess and comprehend with the negative and evil thoughts growing in the hearts of the members of their opposite gender; it is therefore, they portray each other as monsters and evils in their works because of the very reality that they are actually fearful of the hidden emotions prevailing in the breast of each other. Hence, the writers of both the sexes are psychologically aware of the flaws and faults of the individuals belonging to opposite gender; consequently, they project, promote and highlight these negative traits and characteristics in such an astounding way that it creates the same image in the innocent minds of children while their reading the fantasy, so that they could im agine the evils in the same lines on which they have studied them. Here arises the question whether there exists or not any need for the specification of gender identity in the literature meant for children. The theorists are of the opinion that since children have to take various responsibilities on the foundation of their gender in future, so there must be established the

Health Care Delievery systems Essay Example | Topics and Well Written Essays - 1000 words - 1

Health Care Delievery systems - Essay Example In others, there is a joint attempt among trade unions, religions, governments, charities, or other corresponding units to provide designed health care services aimed at the population they assist (Saltman & Von, 1995). This paper will assess the similarities and differences between different health care delivery systems. Publicly funded health care is financed partly or entirely by people’s tax sums instead of through exclusive fees. This are made directly to health care givers or insurance companies through deductibles, insurance premiums, or copayments. Two-tier health care is a system whereby an assured public health care system is in existence. However, a corresponding health care system functions in equivalent competition. The private health care system gives the patients a chance to hold more alternatives in selecting their physicians and waiting lesser periods. Nevertheless, two-tier health care system is expensive and set aside for only those who can meet the expenses (World Health Organization, 2000). Physicians who work in the private health care systems may also have an advantage because they can establish their own charges. Single-payer system is a method to financing health care with a single source of funds for paying health care givers. The range may be community based, national, or state-wide. The payer may be an entity like an insurance agency or a governmental unit. The proposed benefits may comprise large savings in overhead charges and administrative simplicity for providers and patients. Universal health care system is also referred to as social health protection, universal care or universal coverage. It depicts a health care system that gives free coverage and health care to everyone in the population of that state or country. Conversely, universal health care does not cover everybody for all things. Moreover, universal health care can be influenced by three vital

Williams Brice Stadium Essay Example for Free

Williams Brice Stadium Essay Williams Brice Stadium appears to be just another college football stadium, but one step through those gates proves it’s a loud exciting and full of heart place. From the band playing, cheers and chants being yelled. The smell of stadium food and the garnet and black color that surrounds you will leave you with the feelings of excitement and a love of college football. Williams Brice Stadium is home to the University of South Carolina Gamecocks football team. Game days at the stadium are the most exciting, thrilling, and full of spirit. From the moment you walk through the gates the sounds of the Mighty Southeast Gamecock marching band, playing â€Å"2001† and â€Å"Step to the Rear† fill your ears. Pumping the fans up for the game that lies ahead. Throughout the game you will hear many cheers and chants being yelled; but none like the famous â€Å"Game Cocks†! The 86,000 plus fans become divided, one half yells â€Å"Game†, while the other half yells â€Å"Cocks†! Making it and Williams Brice Stadium one of the loudest college football stadiums to be. The food at the stadium is delicious typical stadium food. From popcorn, nachos, pizza, hotdogs, cotton candy, pretzels, all fill the walkway behind the seating; thus making your mouth water. All plastic containers are personalized with gamecock football history or design. Sometimes the lines can be a bit long, but so worth the wait. Everywhere you look you will see the colors garnet, black, and white. From bathroom walls, to the signs, banners, railings, letterings, and scoreboards all decked out with school colors. The 86,000 plus fans will all be wearing these beautiful, bold colors. Gamecock fans are some of the most dedicated, loyal, and full of team pride and spirit in all of college football. Visiting Williams Brice Stadium is a very loud, exciting, unique, and full of spirit experience. From the band, to the chants, to the food and color that surrounds you. It’s a one of a kind college football experience. The excitement, the noise, the food, and the Carolina Gamecock pride of football and spirit will leave you longing to return to another game experience at Williams Brice.

Feminism in Like Water for Chocolate by Laura Esquivel Essay examples -

Feminism in Like Water for Chocolate by Laura Esquivel There are many different definitions of feminism. Some people regard feminism as the idea that women deserve the same amount of respect that men deserve. There are the other schools of feminist thought that hold women superior to men. Yet another believes that the gender roles controlling women are artificially created and not innate knowledge, and thus men and women are equals with only history the determining factor and how gender equality is established. There are clear feminist overtones in Like Water for Chocolate by Laura Esquivel. Esquivel pointes to a more radical definition of feminism in Like Water for Chocolate. The story focuses on mostly female characters that assume the gender roles typically associated with men. Esquivel presents these strong female figures in such a way as to make the reader begin to question any preconceptions previously held about the capabilities of women. Feminism has been a concept long thought about. Generally dealing with the idea that men have historically been thought of as superior to women, the feminist philosophy contends that men and women are equal and thus deserve equal treatment. Esquivel makes it clear that all the women characters are not dependent in any way to any men. This independence of men that she creates is a key to understanding the feminist nature of the novel. Early on with Tita’s father dying we see that now Mama Elena is charged with the care and prot...

Client Relationship Management (CRM) Essay

Introduction The abbreviation CRM is Client Relationship Management and defined as it is a process to create a solid relationship with the customer and to know all the more about the client needs. Stronger associations with the clients will help in the improvement of the business. This process also helps to customer by getting the information about customer needs and what they desires from reputed company. CRM makes the utilization of innovation and human assets for the advancement of the business. By actualizing CRM Better client administration might be given (Avinashramana). Figure 1: CRM relationship and Management (James D. Mckeen) Minitrex Company History: Minitrex is an organization with two real divisions including finance and insurance. George Degas is the chief of offers at Minitrex, thinks about the correspondence issue happened in deals group, in light of the fact that there is no bring together client correspondence framework. , Jon Bettman designated as VP of promoting, eighteen months prior, to bring together the client correspondence focus which will be useful to expand the offers of the organization in cross and up bearings. Anyhow the thought is not executed, in view of absence of coordination between Harold Blumfen, VP of insurance, and the VP of financing, Mariella Hopkins. Insurance is a high benefit segment, which is utilizing credit organization framework to track the client charging. Blumen accepts that machines respect store data yet can’t swap persons for client learning and backing. Hpokins is an IT aficionado, who needs to overhaul IT framework, to bring about a significant improvement. Figure 2: CRM representation (James D. Mckeen) Harold Blumfen, VP of insurance, is a real benefit creator for Minitrex. His division utilizes a credit organization framework, which is created more than twenty years prior to track client billings and installments and a general administration framework to stay informed regarding which items a client has brought and what administrations the client is qualified for. Both are in a general sense backend frameworks. For front end they are  utilizing their own particular documentation. Mariella Hopkins, VP of financing, has effective involvement in managing an account division, subsidized the improvement of administration business focus application, to join together enormous keeping money administrations with little organization adaptability. This application demonstrations as an online client self administration framework, by which clients can get explanations and financing online and can get credit sanction immediately. Organization can utilize this application for client following. By co-ordinating the usefulness and client data of credit organization framework general administration frameworks and administration business focuses organization can expand its cross deals by creating the unified client contact framework Due to these reasons Denny Khan, chief of IT said, without collaboration of insurance and money Beltman can’t attain incorporated client contact data framework. CRM at Minitrex: 1. Explain how it is possible for someone at Minitrex to call a customer and not know (a) that this is a customer and (b) that this is the third time this week that they had been called? Minitrex deals group didn’t have entry to client data of protection and account divisions which are significant lines of organization. Absence of data causes this issue. Deals group is not by any means upgrading their information base. In light of these two reasons, somebody at Minitrex called n existing client and third time in same week. 2. Outline the steps that Bettman must take in order to implement CRM at Minitrex. In your plan, be sure to include people, processes, and technology As per Khan Analysis, none of the VPs assign committed business staff and plan to new framework. The execution of a client relationship administration (CRM) result is best treated as a six-stage methodology, moving from gathering data about your clients and preparing it to utilizing that data to enhance your showcasing and the client experience. Stage 1 – Collecting data The necessity ought to be to catch the data we have to recognize the obliged client contact data, with restricted offering over the groups according to security approach. Data ought to incorporate clients and order their conduct. Those organizations with a site and online client administration  have favorable element as clients can enter and keep up their own particular subtle elements when they purchase. Stage 2 – Storing data The best approach to store and deal with your client data is in a social database – an unified client database that will permit you to run all your frameworks from the same source, guaranteeing that everybody uses avant-garde data. Stage 3 – Accessing data With data gathered and put away midway, the following stage is to make this data accessible to staff in the most helpful arrangement. Stage 4 – Analyzing client conduct Utilizing information mining instruments within spreadsheet programs, which examine information to recognize examples or connections, you can start to profile clients and create deals methods. Stage 5 – Marketing all the more successfully Numerous organizations find that a little rate of their clients produce a high rate of their benefits. Utilizing CRM to addition a finer understanding of your clients’ necessities, goals and distinguish toward yourself, you can remunerate and focus on your most significant clients. Stage 6 – Enhancing the client experience Generally as a little gathering of clients are the most beneficial, a little number of griping clients regularly takes up an unbalanced measure of staff time. In the event that their issues could be recognized and determined rapidly, your staff will have more of an opportunity for different clients. References Avinashramana (2014, 09). CRM at minitrex. StudyMode.com. Retrieved 09, 2014, from http://www.studymode.com/essays/Crm-At-Minitrex-50337471.html, Customer Relationship Management, retrieved September 20th, 2014, from http://www.studymode.com/essays/Customer-Relationsihp-Management-84388.html James D. Mckeen and Smith, H.A., Making IT Happen, Wiley UK, Chichester, UK, 2003, p. 124)

Business Continuity Plan as a Part of Risk Management

Celem niniejszej pracy jest zaprezentowanie roli i znaczenia Planu Ciaglosci Funkcjonowania Przedsiebiorstwa w calosciowym procesie zarzadzania ryzykiem w firmie oraz przedstawienie przykladowej tresci takiego planu.Rozdzial pierwszy zawiera ogolne wprowadzenie do zagadnienia zarzadzania ryzykiem. Przedstawia on definicje ryzyka w sensie, w jakim jest ono rozumiane w niniejszej pracy. Ponadto, znajduje sie w nim opis wielorakich zagroSen, ktore sa zwiazane z funkcjonowaniem przedsiebiorstwa, a takSe lista metod sluSacych do pomiaru ryzyka oraz opis przykladowych postaw, jakie sa przybierane wobec zagroSen. W rozdziale drugim zaprezentowano pojecie Zarzadzania Ciagloscia Funkcjonowania Przedsiebiorstwa. Znajduje sie tu charakterystyka ewolucji tego zagadnienia oraz wyjasnienie, dlaczego Plan Ciaglosci FunkcjonowaniaPrzedsiebiorstwa jest dokumentem o ogromnym znaczeniu dla firmy i jej interesariuszy. Ponadto, w rozdziale tym poddano dyskusji pewne szeroko rozpowszechnione mity dotyczac e Zarzadzania Ciagloscia Fukncjonowania Przedsiebiorstwa. Ta czesc pracy konczy sie opisem Analizy Wplywu na Przedsiebiorstwo jako glownego narzedzia, ktorym posluguje sie opisywany typ zarzadzania. W rozdziale trzecim przedstawiono rezultaty dokonanej przez autorke analizy roSnych Planow Ciaglosci Funkcjonowania Przedsiebiorstwa i ich szablonow.To studium bylo podstawa do zaprezentowania przykladowej struktury Planu oraz opisu najczesciej spotykanych w nim bledow. Ostatni rozdzial zawiera takSe charakterystyke faz wprowadzania i testowania Planu, ktore sa rownie waSne jak etap jego przygotowania. Wspolczesne przedsiebiorstwa nie moga sobie pozwolic na postawe reaktywna wobec realnych zagroSen, gdyS wydarzenia bedace w stanie zaklocic ich funkcjonowanie sa liczne i moga zaistniec zarowno w wewnetrznym, jak i zawnetrznym srodowisku firmy. Profesjonalnie przygotowany i skrupulatnie 5 aktualniany Plan Ciaglosci Funkcjonowania Przedsiebiorstwa cechuje postawe proaktywna. Jest nie tylko ogromnie pomocny w przezwycieSaniu trudnosci, ale dla interesariuszy firmy stanowi takSe dowod jej wiarygodnosci. MoSna wiec oczekiwac, Se coraz wiecej przedsiebiorstw bedzie sie staralo zdobyc ten nieoceniony atut. 6 ABSTRACT The aim of this thesis is to present the role and significance of a Business Continuity Plan (BCP) in the holistic process of a company’s Risk Management, and to provide a characteristic of exemplary BCP contents. The first chapter contains a general introduction into Risk Management.It delivers the definition of risk as it is understood in the context of the present thesis. Moreover, there is a description of multiple risks which are relevant to a company’s activity, as well as a list of the risk measurement methods and an account of exemplary attitudes towards threats. The second chapter presents the question of Business Continuity Management (BCM). It characterizes the evolution of this concept and explains the reasons why the BCP is a documen t of utmost importance to the company and its stakeholders. What is more, certain wide-spread myths concerning BCM are also disputed there.This part of the thesis ends with a description of Business Impact Analysis as the main tool of Business Continuity Management. The third chapter provides the results of the author’s analysis of various Business Continuity Plans and their templates. That study has been the basis for the presentation of an exemplary structure of a Business Continuity Plan, as well as for the description of the most frequent mistakes which occur in BCPs. The last chapter also contains a characterization of implementation and testing phases which are as significant as the preparation of a Business Continuity Plan.Modern companies cannot afford a reactive stance towards possible threats as the dangers which may disrupt their functioning are multiple and come both from the inner and outer environment. A professionally prepared and carefully updated Business Con tinuity Plan characterizes a proactive attitude. Not only does it significantly help to overcome difficulties, but it is also a convincing proof of the firm’s reliability to all its stakeholders. Therefore, it may be expected that more and more companies will attempt to acquire this invaluable asset. 7 INTRODUCTIONThe present thesis is the result of the author’s interest in various aspects of Risk Management, especially in the procedures which are applied by companies in case their functioning is faced with a serious threat. The most effective method used by business units is called Business Continuity Management (BCM) and focuses on the preparation and implementation of a Business Continuity Plan (BCP). The aim of this thesis is to present the role and significance of a Business Continuity Plan in the holistic process of a company’s Risk Management, and to characterize the contents of an exemplary Plan.The first chapter contains a general introduction into Risk Management and includes, inter alia, a description of multiple threats which are relevant to the company’s activity and a list of risk measurement methods. The second chapter discusses the concept of Business Continuity Management, explains the importance of Business Continuity Plan and characterizes the steps which lead to the development and implementation of this document. In the third chapter, there is a description of the contents which should be included in a Business Continuity Plan.That presentation is based on the author’s analysis of various BCPs and their templates. The exemplary materials enclosed in appendices have been provided by Punk, Ziegel & Company, Business Link, London Borough and Wallsal Council. All the translations which are enclosed in the present thesis have been made by the author. The references have been edited in accordance with the traditional Footnote/Endnote System. 8 CHAPTER 1 RISK MANAGEMENT This chapter contains an introduction into the nature and types of risk, as well as a description of the methods by which risk is assessed and managed.All these issues are inseparably connected with the concept of Business Continuity Plan, which aims at making provisions for the whole spectrum of present and future threats that may put a company's proper activity into danger. When a company decides to prepare and implement such a plan, it has to carry out a complex and accurate analysis of all the factors which may influence its operation, so that even the least expected dangers are taken into consideration. The first phase of drafting a BCP requires the recognition of existing and prospective risks, evaluation of their possible impacts and assumption of particular attitudes towards them.These vital steps are covered by Risk Management, which helps to organize the findings and solutions in a logical way. The proactive nature and principles of this comprehensive process will be presented and explained in the following chapte r. 1. 1. The Definition of Risk Risk and uncertainty are inseparable parts of every aspect of life. As Jan Mikolaj writes, â€Å"risk is connected with human activity, while uncertainty applies to the environment. †1 When these terms are used in the scientific context, they must be precisely defined.Some of the authors of economic and financial literature do not stress the difference between them. For example, Allan Willet states that â€Å"risk is objective uncertainty of the occurrence of an undesirable event. †2 In his opinion, â€Å"risk changes in accordance with uncertainty, not with probability level. †3 Similarly, Joseph Sinkey defines risk as â€Å"uncertainty connected with some occurrence or profit 1 2 Jan Mikolaj, Risk Management, (RVS FSI ZU, Zilina 2001), p. 17. Allan Willet, The Economic Theory of Risk Insurance, (Philadelphia 1951), p. . 9 in the future. †4 Frank Reilly thinks that â€Å"risk is the uncertainty that the investment may not bring the expected return. †5 However, the prevailing trend in modern professional literature is to differentiate between them. According to the Dictionary of Economic and Financial Terminology by Bernard and Colli, risk is â€Å"the probability of incurring losses by a business unit as a consequence of making a certain economic decision by this unit. The probability results from the uncertainty of the future. 6 The same source states further that â€Å"the concept of uncertainty is used in the situation when calculus of probability cannot be applied, whereas the term risk concerns recurrent events which possibility of occurrence can be calculated using the calculus of possibility. †7 Similar classification is introduced by Frank Knight. In his opinion, risk is a â€Å"measurable uncertainty,†8 while â€Å"immeasurable uncertainty†9 is uncertainty sense stricto. According to Irving Pfeffer, â€Å"risk is the combination of hazard and is measurable by pr obability mathematics, whereas uncertainty is measured by the level of confidence.Risk is a state of the world while uncertainty is a state of mind. †10 To summarize, risk means â€Å"a condition in which there exists a possibility of deviation from an outcome that is expected or hoped for. †11 Risk â€Å"can be expressed as a probability, ranging from 0 to 100 percent. †12 What is important, although not often mentioned in professional literature, there is not only the negative aspect of risk, but also the positive one. Thus, it is a possibility of loss as well as gain. 3 4 ibid. Joseph Sinkey, Commercial Bank Financial Management, (New York: Macmillan Publishing Co. 1992), p. 391. 5 Frank Reilly, Investments, The Dryden Press, (London: Intenational Edition, Collins, 1988), p. 463 6 Bernard and Colli, Slownik ekonomiczny i finansowy, (Wydawnictwo â€Å"KsiaSnica†, 1995), p. 156. 7 ibid. , p. 157. 8 Frank Knight, Risk, Uncertainty and Profit, (Boston: Univ ersity of Boston Press, 1921), p. 233. 9 ibid. 10 Irving Pfeffer, Insurance and Economic Theory, (Illinois: Irvin Inc. Homewood, 1956), p. 42. 11 Reto Gallati, Risk Management and Capital Adequacy, (New York: Mc Graw Hill, 2003), p. 7. 12 ibid. , p. 8. 10 1. 2. Risk in Business ActivityThe volume and diversity of risk obviously depend on a company’s type and branch of economy, but risk as such is a phenomenon which accompanies in its versatile forms any kind and field of business activity. It may come from the external environment of a company as well as from the internal one. For some entrepreneurs, risk is a necessary evil, whereas for others it is an additional motivation, if not the main one. Whatever the point of view is, if a given business activity is to succeed, it is essential to recognize what are the kinds of possible risk, asses their possible impact and acknowledge ways of reacting towards them.Such identification will considerably help in developing a suitable a ttitude, which allows minimizing a potential loss and maximizing a gain. 1. 2. 1. Types of Risk Types of risk which threaten a company’s activity are complex and numerous. Classifications of risk provided by professional literature differ with regard to the assumed criteria. The following comprehensive categorization is based mainly on the division presented in the book Risk Management in Emerging Markets.How to Survive and Prosper by Carl Olsson13: †¢ business risk (also called strategic risk) concerns potential results of inappropriate strategies, inadequate allocation of resources and changes in economic or competitive environment; †¢ market risk is associated with potential results of changes in market prices. It can be divided into: – interest rate risk, –foreign exchange risk, – commodity price risk, Carl Olsson, Risk Management in Emerging Markets. How to Survive and Prosper, (London, Pearson Education United, 2002), pp. 35-36. 13 11 shar es price risk; †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ credit risk means that a debtor may not pay in due time; industry risk regards operating in a particular industry; liquidity risk applies to inability to pay debts because of the lack of available funds; operational risk means potential results of actions by people, processes, and infrastructure; accounting risk concerns a possibility of financial accounts not being in accordance with the reality; reputation risk regards the results of changes in a company’s reputation; country risk is associated with effects which the mother ountry’s and foreign countries’ economic policies may have over the company; sovereign risk applies to lending money to the government or a party guaranteed by the government; political risk means results of changes in political environment; legal/regulatory risk is associated with the consequences of non-compliance with legal or regulatory requirements; environmental/ecological risk applies to the changes in natural environment which affect a company; systemic risk concerns small events which may produce much larges results than expected; technological risk is associated with the consequences of bringing new technology products to the market and introducing new IT systems; natural risk concerns natural and space disasters. All these risks usually appear simultaneously and their effects are synergic. Therefore, none of them should be ignored when considering the company’s situation. After realizing the large number and complex nature of different types of risk involved in all aspects of business activity, a logical step is to try to estimate their potential impact and results. 12 1. 2. 2. Methods of Risk Evaluation An assessment of a particular risk, both internally- and externally-driven, allows taking an appropriate attitude towards it.As Andrzej Stanislaw Barczak writes, such a measu rement involves both subjective and objective elements. 14 The subjective component consists in assuming a priori particular stipulations of a given evaluation tactic, as well as interpreting obtained results in a specific way. The objective constituent derives from the common agreement of the business circle on the methods widely applied to the assessment of risk. Two main types of risk measurement tactics are quantitative risk assessment and qualitative risk assessment. 1. 2. 2. 1. Quantitative Risk Assessment The main conception of quantitative risk assessment is to determine the cost of a given unwelcome occurrence, i. e. o calculate how big the loss would be if an adverse event happened. As it is pointed out in The Security Risk Management Guide, â€Å"it is important to quantify the real possibility of a risk and how much damage, in monetary terms, the threat may cause in order to be able to know how much can be spent to protect against the potential consequence of the threat . †15 This method involves: †¢ evaluation of assets (determining the overall value of a company’s assets, the immediate financial impact of losing the asset and the indirect value of losing the asset); †¢ measurement of the Single Loss Expectancy (SLE), which means â€Å"the total amount of revenue that is lost from a single occurrence of the risk. 16 It is calculated by â€Å"multiplying the asset value by the exposure factor (EF). The 14 Andrzej Stanislaw Barczak, Ryzyko – kategoria obiektywna czy subiektywna? , (Poznan: WSB, 2000), s. 30. 15 Microsoft, The Security Risk Management Guide, (Microsoft Corporation, 2004), p. 19. 16 ibid. , p. 18. 13 exposure factor represents the percentage of loss that a realized threat could have on a certain asset. †17 †¢ assessment of the Annual Rate of Occurrence (ARO), which is â€Å"the number of times that one can reasonably expect the risk to occur during one year. †18 This step is very diffi cult; it bases on historical data and previous experiences, and requires consultation with experts. calculation of the Annual Loss Expectancy (ALE), which stands for â€Å"the total amount of money that an organization will lose in one year if nothing is done to mitigate the risk. †19 This figure is established by multiplying the SLE and the ARO. †¢ valuation of the Cost of Controls (ROSI), i. e. establishing â€Å"accurate estimates on how much acquiring, testing, deploying, operating, and maintaining each control would cost. â€Å"20 It is estimated by using the following equation: (ALE before control) – (ALE after control) – (annual cost of control) = ROSI Although quantitative risk analysis provides clearly defined goals and results, all of the involved calculations are based on subjective estimates, which may prove inaccurate. Moreover, the whole process can be long and costly. 1. 2. 2. 2. Qualitative Risk AssessmentIn opposition to the quantitative method, qualitative risk assessment does not â€Å"assign hard financial values to assets, expected losses, and cost of controls†21 but instead, 17 18 ibid. , p. 19. ibid. , p. 19. 19 ibid. , p. 19. 20 ibid. , p. 19. 21 ibid. , p. 20. 14 â€Å"calculates relative values. †22 It involves distribution of questionnaires among people in the company who have relevant skills and knowledge, and workshops. The questionnaires are designed to discover what assets and controls are already deployed, and the information gathered can be very helpful during the workshops that follow. In the workshops participants identify assets and estimate their relative values.Next they try to figure out what threats each asset may be facing, and then they try to imagine what types of vulnerabilities those threats might exploit in the future. The information security experts and the system administrators typically come up with controls to mitigate the risks for the group to consider and the approx imate cost of each control. Finally, the results are presented to management for consideration during a cost-benefit analysis. 23 This tactic does not require a lot of time and it is not a big burden for the people involved. What is more, the results of the implemented solutions are quickly visible. However, the estimated figures are often perceived as too vague.These two presented approaches are often used together in order to obtain the most comprehensive information about a potential threat. Although scientific methods of risk assessment are helpful in estimating the possible impact which particular occurrences may have on the company’s activity, it is essential to remember that none of the methods can be perceived as 100% trustworthy and absolutely infallible. However, even if it is impossible to predict all threats and provide for all undesirable events, the significance of risk evaluation tactics combined with human knowledge, experience, imagination and intuition canno t be questioned. 1. 3. Risk Management in Business ActivityThe fact that the phenomenon called risk is measurable and its occurrence may be predicted means that it is also possible to take preventive measures and proactive attitude towards it. As Reto Gallati stresses, â€Å"the term Risk Management is a recent creation, but the actual practice of risk management is as old as civilization itself. †24 In everyday life, people face risk in a varying degree all the time and they manage it in a natural way so as to minimize undesired impact and render possible profits. 22 23 ibid. , p. 20. ibid. , p. 20. 15 Certain individuals even enjoy plunging into extraordinarily dangerous situations in order to check how they will cope in difficult moments.However, Andrew Holmes notices that â€Å"at the individual level, if a person takes a risk and fails to manage it properly, the damage is limited to him, and maybe his near relatives,†25 while â€Å"the management of risk for orga nizations is not as simple. †26 As it was presented in the part 1. 2. 1, the company is a subject to various and multiple threats. Holmes stresses that â€Å"ultimately, all risks have a financial impact. †27 The complexity of the required actions aimed at coping with the risk means that â€Å"within the modern corporation, risk management must encapsulate managing strategic, business, operational, and technical risks, rather than those associated with pure finance such as credit, interest rate, and currency risk. †28 Nowadays, Risk Management is not an extra feature added to a company’s basic activity, but â€Å"an essential skill of all modern corporations. †29 All usiness units should realize its great importance, because it is essential not only for their success but simply survival. According to Holmes, a company’s attitude towards the risk depends on its risk sophistication, which can be divided into five stages30: †¢ at the lowest level of sophistication (reactive stance), risks are dealt with only when they turn into live issues or when crisis strikes. There is no effort to recognize and measure possible risks in advance. †¢ At a slightly more sophisticated stage, a company understands the importance of risk management and takes the trouble to identify and manage threats more actively. It tends to seek out the best practice and views adverse events in a wide context. At the next level, there are organizations which acknowledge the need to manage risks throughout the organization and usually develop some form of 24 25 Reto Gallati, Risk Management and Capital Adequacy, (New York: McGraw Hill, 2003), p 11. Andrew Holmes, Risk Management (Oxford: Capstone Publishing, 2002), p. 2. 26 ibid. 27 ibid. 28 ibid. 29 ibid. 30 ibid. , p. 8. 16 risk management framework to ensure consistency of approach. †¢ At the following stage, a company understands the link between risk and reward. It is aware that for eve ry risk there is an associated opportunity which can be exploited. Such a business unit is often a market leader and is willing to take risks to achieve its strategic objectives. At the ultimate level of risk sophistication, there are organizations which integrate risk management with the goal of enhancing shareholder value. Thus, they shift the responsibility for risk management away from the traditional areas of audit and compliance to everyone within the organization. Of course, the active process of Risk Management requires commitment and focus as it means following a deliberate set of actions which are designed to identify, quantify, manage and then monitor the events or actions that could lead to financial loss. Often, there is too little data about a given risk, and therefore, this kind of management may involve a large degree of judgment and assumptions concerning the future. 1 Yet, all the effort is worthwhile as â€Å"successful organizations tend to be excellent risk man agers, not only because they understand the risks they face, but also because of how they manage them. Conversely, those organizations that are poor at risk management spend no time scanning the risk horizon, instead leaving their futures to fate. This invariably means shocks, falling market share, takeovers and missed opportunities. †32 As Holmes reflects, â€Å"risk management is both an art and a science, and being successful depends on how well the two are kept in balance. †33 1. 3. 1. Methods of Risk Management John Holliwell, the managing director of Smith Williamson Consultancy, once said, â€Å"There is nothing wrong with risk.It is the lifeblood of business and the test of entrepreneurs and managers. What matters is how you handle risk and the culture in 31 32 ibid. ibid. 17 which you operate. ’’34 A similar thought is expressed by Clifford Tijok, â€Å"Entrepreneurial behaviour demonstrated in real life entails, i. a. , the ability to enter int o calculated risk, so that return-driven opportunities can be pursued and the ability to identify the relevant risks associated with these opportunities and the decision on appropriate behaviour to address these risks. †35 When a company decides on its risk management techniques, it usually analyses the following features: Table 1. Factors influencing the type of risk management framework required by the organization36ors the type of risk managementframework required by an organizatio FACTORS INFLUENCING RISK MANAGEMENT REQUIREMENT DIMENSIONS TO CONSIDER Strategy risk appetite of owners/risk managers industry geographical coverage aggressive or conservative risk taking or risk averse sunrise or sunset industry; primary, manufacturing, service sector local, national, regional or global is the company critically dependent on critical success factors one or two factors which require close management? volatility is the environment likely to change significantly or unpredictability ? monopoly, few or limited number of osition in industry players, or free market with many players and no barriers to entry is the area of operations highly controlled by regulatory environment legislation and/or regulatory bodies? are regulators intrusive or hands off? 33 34 ibid. ibid. , p. 2. 35 Clifford Tijok, Risk Management in Finance, (Lehrverangstaltung, 2005), p. 8. 36 Carl Olsson, Risk Management in Emerging Markets†¦ pp. 110-111. 18 is deregulation occurring or the level of regulation increasing? management style centralized or decentralized adequate or inadequate people and resources technology resources, financial position – adequate funds available, highly or lowly geared. tatus/ownership Organizational culture Public or privately owned Is the culture strong or weak? are they simple and predictable or nature of risks faced complex/ unpredictable? is the size of risks manageable or is catastrophic risk a cause for concern? Such an analysis leads to adopting one of the main risk management techniques, as presented by Cliff Tijok37: †¢ †¢ †¢ risk limitation – a company establishes its range of tolerance towards a given risk and constantly monitors whether the limits are not breached; risk avoidance – a company chooses the least risky option or none of them; risk transfer – a company reduces or completely transfers specific risks by hedging against a risk (i. e. , obtaining insurance) or diversification.Whatever the approach is, managing risks â€Å"takes a degree of courage and requires the organization to take responsibility for its actions. †38 It is a continuous process, which is â€Å"based on a distinct philosophy and follows a well-defined sequence of steps. †39 After the application of the methods and rules provided by risk management, the obtained data are organized in a clear and logical way. This is the basis which allows the company to go one level up and prepare action schedul es that will be used in case a recognized danger occurs. An essential part of such planning is encompassed by Business Continuity Management and will be discussed in the next chapter. 37 38 Cliff Tijok, Risk Management†¦ pp. 12-13. Andrew Holmes, Risk Management†¦ p. 2. 39 Reto Gallati, Risk Management†¦ p. 11. 19 CHAPTER 2 BUSINESS CONTINUITY MANAGEMENT This chapter provides information on what is Business Continuity Management, when it appeared in the history of management, what purposes it serves and how it should be organized and introduced into a company’s activity. Moreover, it contains a description of the steps which lead to the preparation of a Business Continuity Plan and of the implementation process that follows. Business Continuity Management forms an integral part of Risk Management. It met with particularly deep interest in the 1990s as the result of the frenzy which concerned the year 2000.At that time, there were many anticipated business conti nuity problems, implicated by the date change in computer systems. Business Continuity Management became even a bigger focus of attention in 2001, after the terrorist attack in New York. As Michael Gallagher observes, that huge calamity â€Å"increased awareness of business interruption issues, resulted in a better understanding of critical processes and vulnerabilities and improved co-operation and collaboration between public and private sectors on emergency management questions. †40 Lyndon Bird adds that â€Å"‘business today has far more economic interdependency between regions than ever before. There are often global consequences when risk becomes reality. 41 Yet, at the same time â€Å"there is a growing awareness of what business continuity really is about and why it is so important to both businesses and individuals. †42 8 2. 1. The Concept of Business Continuity Management Business Continuity Management (also called BCM) is defined by the Business Conti nuity Institute as â€Å"a holistic management process which identifies potential Michael Gallagher, Business Continuity Management, (Edinburgh: Pearson Education Limited, 2003), p. 7 41 Lyndon Byrd, â€Å"Business Continuity Management in a shrinking world,† Business Continuity & Risk Management (a supplement distributed in The Times), July 26 2006, p. 2 40 20 mpacts that threaten an organization and provides a framework for building resilience and the capability for an effective response that safeguards the interests of its key stakeholders, reputation, brand and value creating activities. † Its main purpose is to enable the company’s regular functioning, even though everyday operations are disrupted. As Lorraine Lane observes, â€Å"organizations must be capable of withstanding the shocks that can so easily distract management from their primary purpose of meeting and beating their ‘normal’ operational goals. †43 BCM appears as the solutio n that is exactly needed to guarantee such stability to the business. Obviously, BCM looks different in various companies as each organization is a unique system of multiple factors and interdependencies.Dr David Smith explains that â€Å"because of its all-embracing nature, the way BCM is carried out will inevitably be dependent upon, and must reflect, the nature, scale and complexity of an organization’s risk profile, risk appetite and the environment in which it operates. †44 Gallagher supports this view by stating that â€Å"the plan must fit comfortably with the culture and management style of the organization. For example, the type of plan that suits a financial institution would be totally inappropriate in a radio or television broadcasting organization. †45 It is also very important to acknowledge that the company’s BCM must be continuously revised and tested, in order to stay valid and fulfill its tasks. As Dr Smith emphasizes, â€Å"BCM is, by necessity, a dynamic, proactive and ongoing process. It must be kept up-to-date and fit-for-purpose to be effective. 46 Maintaining the validity of proper plans and policies is actually more difficult than establishing them, but this is what constitutes the point of developing BCM by a business. On the following page, there is an approximate structure of steps involved in Business Continuity Management, which is focused on planning. 42 43 ibid. â€Å"Corporate resilience: the new regime,† Business Continuity & Risk Management,†¦, p. 11 44 David Smith, â€Å"Business continuity and crisis management,† Management Quarterly, July 2003, p. 27 45 Michael Gallagher, Business Continuity Management,†¦, p. 43 46 ibid. 21 Scheme 2. 1. Procedures involved in Business Continuity Management47 INPUTS 1. 2. 3. 4. 5. 6. scope definition desired objectives policies and standards inventory – information, technology, people management commitment financeANALYSIS ASSET ASS ESSMENT BUSINESS IMPACT ANALYSIS TECHNICAL REQUIREMENTS 1. analyze BIA and Asset Assessment 2. list technical strategies based on the analysis of each asset and business process in scope 3. document drawbacks and advantages of each listed strategy 1. identify and quantify asset needs 2. document ownership 3. assign weight based on importance 4. assess exposure 5. identify access control and other preventive measures 1. rate processes based on criticality 2. identify dependencies 3. identify custodian 4. identify threats and consequences 5. identify safeguards needed/possible 6. list critical resource requirement 7. quantify acceptable owntime and and losses DEVELOPMENT 1. 2. 3. define continuity goals and chosen strategy in the form of a plan acquire resources needed for preparing and implementing the continuity plan test the plan RESULTS 1. 2. 3. 4. preventive control Business Continuity Plan continuity team training plan for team 47 Padmavathy Ramesh, Business Continuity Planning, (Tata Consultancy services, 2002), p. 28 22 2. 1. 1 The Evolution of BCM As Halls observes, â€Å"Business Continuity Management is a relatively modern idea. Its first mentions can be found in the 1980s, although it was only in the very late 1990s that it became a more widespread as a business discipline. 48 In fact, Business Continuity Management is â€Å"the outcome of a process that started in the early 1970s as computer Disaster Recovery Planning (DRP) and then moved through an era where the emphasis was on business continuity planning rather than on management. †49 In that time, computer managers were responsible for DRP. Soon, they realized that â€Å"the concentration of systems and data in itself created new risks; computer operations management introduced formal procedures governing issues such as backup and recovery, access restrictions, physical security, resilience measures such as alternative power supply, and change control. †50 In 1970s, if a big probl em appeared, the tolerated downtime was not measured in hours, but days. Therefore, â€Å"the cost of back-up computers sitting idle in an alternative location waiting for a disaster to happen was prohibitive. However, for some companies, data safety was a priority; no matter at what cost it would be obtained. As Gallagher points out, â€Å"organizations such as banks were in a more vulnerable position and invested considerable resources in installing and testing computers at alternative sites. Back-up tapes or disks were increasingly stored at protected locations well away from the computer centre. †51 Later, in the 1980s, commercial recovery sites offering services started to appear, often on a shared basis. â€Å"This was the start of the sophisticated recovery centers that operate today,†52 notes Gallagher. However, they all concerned mainly IT: â€Å"The disaster recovery plans documented the actions required to safeguard and restore computer operations.These co vered computer processing, computer applications, telecommunications services and data after a disruptive event. The objectives were to 48 49 Michael Halls, â€Å"What is Business Continuity Management? † †¦ Michael Gallagher, Business Continuity Management,†¦, p. 6 50 ibid. 51 ibid. 52 ibid. 23 prevent or at least minimize the impact that such an event would have on the business. †53 Such plans were far from being perfect as â€Å"they were more concerned with, for example, restoring a company’s financial systems to an operational state than with worrying about whether there would be accommodation available to allow the staff of the finance department actually to use the systems. 54 Not much attention was paid to implementing BCL into every aspect of the company’s activity. In 1990s, a significant change in the IT environment took place and the movement from DRP to Business Continuity Planning became considerably quicker. Gallagher confirms tha t â€Å"throughout this decade, and into the 2000s, there were significant changes in the IT approach to DRP/BCP and in what constituted acceptable downtime. The emphasis moved from being mainly on IT to an approach that considered all aspects of an organization’s business and relationships. †55 It is only then that â€Å"BCP has become BCM with the emphasis on management – not just planning.This encompasses the emphasis on risk management and the measures to be taken to reduce risk. BCM is no longer regarded as a project – it is now a program, emphasizing that it is a continuous process rather than a task with a defined enddate. †56 The next step is to make managers of all companies aware of the importance of BCM as â€Å"the increased recognition of BCM means that a greater budget allocation may be available to it. More significantly, the message preached by business continuity practitioners for years that business continuity principles should b e an integrated part of the business planning process may be heard. † 57 2. 1. 2 The Significance of BCMThanks to proper Business Continuity Management, a company has a professional plan which allows acting as quickly and efficiently as possible in case a dangerous 53 54 ibid. ibid. 55 ibid. 56 ibid. 57 ibid. 24 event happens, because â€Å"BCM not only aims to provide continuity in customer service at a minimum acceptable level, it also aims to limit the impact on the financial position of an organization by ensuring that its critical functions continue to operate during a crisis and that the remainder are recovered in a controlled manner. †58 Therefore, when a BCP is applied, there are no chaotic, haphazard attempts to minimize the losses as clear and logical procedures have been devised earlier and communicated to the staff.As Mel Gosling notices, â€Å"decisions made in the first few hours of an event that causes serious disruption to an organization’s opera tions are critical, and actions undertaken in the first few days will have a significant financial impact†59 and â€Å"a company that has an effective and well-tested Business Continuity Plan is more likely to take the right decisions in the first few hours and to subsequently undertake the best actions to limit the impact on its financial position. It has a better chance of incurring significantly less additional expenditure at the time of a disruption. †60 Moreover, â€Å"one of the benefits that implementing business continuity management brings to a firm, which is not immediately apparent, is an understanding of what the business does and what is important to it. †61 In this way, a company can analyze its allocation of resources and improve it, as well as â€Å"find out what is critical and of value, and what can be outsourced or left undone. †62 Besides, certain companies, e. g. , financial institutions, are legally obliged to develop BCM and maintain an effective business continuity plan.It is also becoming increasingly common that businesses require from their suppliers to be presented with their BCM plans. This facilitates the process of assessing the supplier’s infallibility and constitutes an element of developing a sound business relationship. Mel Gosling, â€Å"Why invest in business continuity,† 1 February 2007, . 59 ibid. 60 ibid. 61 ibid. 62 ibid. 62 ibid. 58 25 The investment into Business Continuity Management is beneficial not only in the matter of a business being prepared for multiple diverse crises. It also adds significantly to the company’s reputation and brand image by â€Å"demonstrating effective and efficient governance to the media, markets and stakeholders. 63 Moreover, it enhances the competitive advantage of the business, because to some investors and customers it may be a vital factor in deciding to which company they should entrust their capital. Osborne explains it as follows, à ¢â‚¬Å"To a firm’s shareholders it’s part of investor relations – you are showing your commitment to keeping their investment safe. To a firm’s staff it is labour relations – you are showing your willingness to protect the livelihood of your staff. †64 Furthermore, he stresses that â€Å"it’s customer relations too – you’re demonstrating your commitment to providing a service for them even in the most extreme of circumstances. †65 Last but not least, devising professional plans and keeping them updated increases the company’s credibility in the eyes of nsurers and auditors because they are becoming increasingly aware of the importance of BCM. As Osborne observes, â€Å"Five years ago, auditors simply would have said to their clients, do you have a plan in place? A couple of years ago, they would have wanted to inspect it, to see if every contingency was covered and how practical it appeared to be. Nowadays, they will ask how it worked in practice. When it was last tested and what were the results? †66 What is more, â€Å"insurers like to see evidence that all reasonable steps have been taken to understand the past accident record and that actions have been put in place to prevent them from happening again. 67 This is confirmed by Gosling, who states that â€Å"insurance companies themselves are now starting to realize the opportunities that business continuity provides for loss reduction, and it is becoming increasingly common for a condition of insurance cover to be the existence of a business 63 64 David Smith, â€Å"Business continuity and crisis management,† †¦ p. 27 Ask the panel of business continuity experts,† †¦ 65 ibid. 66 ibid. 67 â€Å"Pro-active Risk Management: Avoiding catastrophe. † Business Continuity & Risk Management,†¦, p. 14 26 continuity plan. †68 All in all, devising and implementing an effective BCM plans brings ve rsatile advantages to a company, while the failure to do so â€Å"means taking an unnecessary risk with an organization’s future and profitability. †69 2. 1. 4 Continuity Culture in a Company A vital step in forming Business Continuity Management in a company is to instill a proper attitude in the staff.Michael Gallagher believes that â€Å"it is about creating a continuity culture in the organization. This can be at least as important as producing the actual plans. †70 He also states that â€Å"for BCM to work, it must be driven from the top. â€Å"71 Therefore, senior managers must understand that BCM is â€Å"not just another expense but also a significant resource,’ 72 as Mike Osborne assures. However, the amount of data that has to be taken into consideration while developing preventive measures is overwhelming. Lane points out that â€Å"while responsibility for corporate resilience sits firmly with the executive board, the skills and experience required to combat the growing list of disruptive threats exists throughout the organization. 73 Thus, in large companies, it is a wise move to appoint a full-time Business Continuity Manager, whose tasks are to accumulate the relevant knowledge from all departments and co-ordinate proper procedures, as well as devise professional plans and keep them updated. Smaller businesses may use the services offered by consulting companies. The staff’s awareness of specific procedures ready to be applied in case of any foreseeable disaster enhances their efficiency and identification with the company. Instructing them of the specific plans encourages them to pay bigger attention to the safety issues, which significantly contributes to the BCM process. 68 69Mel Gosling, â€Å"Why invest in business continuity,† †¦ ibid. 70 Michael Gallagher, Business Continuity Management,†¦, p. XI 71 ibid. 72 â€Å"Ask the panel of business continuity experts,† Business Continu ity & Risk Management,†¦, p. 12 73 David Smith, â€Å"Business continuity and crisis management† †¦ p. 27 27 Gallagher explains that â€Å"if the business continuity culture is sufficiently developed, the continuity considerations will be a natural part of the development of the plans. †74 2. 2 BCM and the Company’s Size For the definite majority of large corporations, BCM is a regular part of their activity but, as Gallagher states, â€Å"there is a feeling that it is not a matter of concern to the smaller business. 75 This happens because â€Å"a lot of the emphasis in the business continuity press, and in business continuity material generally, relates to large organizations and to the financial services industry. †76 While â€Å"for the largest corporations and those with enormous sums of money at stake, the complexity of planning is breathtaking,†77 â€Å"small and medium-sized enterprises tend to get ignored when talking about bus iness continuity planning. The planning is more prosaic. The challenges are fewer. And most importantly, their budgets are smaller. †78 Another problem is the fact that â€Å"smaller companies are typically less aware of the correct procedures than larger firms where systems have been developed. 79 The managers of small and medium-sized businesses simply tend to think that their company’s size is a kind of safeguard against a disaster, or that potential recovery will be quick and simple, so â€Å"the process of developing a plan is perceived as too complicated, involving excessive costs and management time. †80 However, Mike Osborne emphasizes that â€Å"the issue for small to medium sized businesses is that they often do not have the inherent resilience that say, a UK multinational has. †81 He warns the managers against an illusive safety feeling as â€Å"smaller firms often trade from a single location and do not benefit from vast armies of support sta ff and Michael Gallagher, Business Continuity Management,†¦, p. 88 Michael Gallagher, Business Continuity Management,†¦, p. 28 76 ibid. 7 Michael Halls, â€Å"What is Business Continuity Management? † Business Continuity & Risk Management,†¦, p. 3 78 Michael Halls, â€Å"Small is still beautiful (but riskier too),† Business Continuity & Risk Management,†¦, p. 10 79 ibid. 80 â€Å"It’s never too late to plan for the future,† Business Continuity & Risk Management,†¦, p. 15 75 74 28 specialists who can react to and recover from an incident. If they are hit by a disaster, the impact is greater then it would be the case in a larger organization. †82 This view is supported by Gallagher, who states, â€Å"Small businesses should remember that their biggest threats do not come from high profile incidents such as earthquakes or terrorist bombs.It is the dozens of relatively minor issues such as prolonged power outages or computer ne twork failures that may cause the problems. The vast majority of problems are caused by people or process failures. †83 He points out that â€Å"this is where the effort and investment should be concentrated. Because of size, the process is simpler and the cost will be proportionally less than for larger organizations. The consequences of not having a plan are, however, likely to be disastrous. †84 Therefore, as Michael Halls stresses, â€Å"Business Continuity Management is a must for companies of all sizes. A small firm that loses its data will go out of business just as surely as a larger one. †85 2. 3 BCM in Relation to InsuranceSome managers wonder why they should engage themselves into Business Continuity Management while their company is insured. To them, devising a BCM plan seems to be an unnecessary waste of time and money, because they think that risks are looked after by the insurers and thus, there is no need to worry. But these are absolutely false c onclusions. As Mark Baylis emphasizes, â€Å"insuring the risk is not the answer, because it is better for the business that the problem does not happen at all. † 86 This view is supported by Gallagher, who states that â€Å"insurance is simply a necessary part of the total business protection and recovery plan – but it is only a part. 87 Although it is true that insurance provides financial aid in case a disaster strikes, the money may 81 82 ibid. ibid. 83 Michael Gallagher, Business Continuity Management,†¦, p. 28 84 ibid. 85 Michael Halls, â€Å"Small is still beautiful (but riskier too),† †¦ 86 Mark Baylis, â€Å"Weak links in the supply chain,† Business Continuity & Risk Management,†¦, p. 11 87 Michael Gallagher, Business Continuity Management,†¦, p. 33 29 arrive after quite a long period. Moreover, â€Å"insurance for loss of profits, or for increased cost of working, will cover only a defined period – which in practice may prove to be inadequate. †88 Besides, â€Å"proving loss of profits can be very difficult.The outcome may be based on historical performance and may not take account of recent market developments. †89 It is also very important to notice that insurance will not â€Å"keep customers supplied or guarantee that market share will be recovered,†90 nor will it â€Å"protect the organization’s reputation and image. †91 Last but not least, as it was mentioned in the previous paragraph, there may be a situation when the insurer refuses to provide a cover unless the company devises a BCM, because nowadays businesses are required to act more actively in protecting themselves from various possible risks. Therefore, it is vital for a firm to have efficient Business Continuity Management in order to obtain insurance on favourable terms.To sum up, managers must remember that â€Å"insurance is reactive – while it has its place, the whole protection proce ss must be more proactive and BCM is the key. †92 2. 4 Business Impact Analysis Business Impact Analysis (also known as BIA) is the most important tool of Business Continuity Management. Gallagher defines it as â€Å"a management-level analysis that identifies the impacts of losing company resources. It measures the effect of resource loss and escalating losses over time in order to provide senior management with reliable data upon which to base decisions on risk mitigation and continuity planning. †93 The BIA process â€Å"identifies and ranks the business processes, 88 89 ibid. , p. 34 ibid. 90 ibid. 91 ibid. 92 ibid. 93 ibid. , p. 146 30 criticalities and dependencies. 94 It is closely related to risk analysis, which was discussed in the previous chapter, therefore, it may base on the materials that have already been gathered during the general Risk Management process in the company. The method by which BIA is carried out â€Å"depends on the nature of the organiza tion – size, structure, local or international, etc. †95 Generally, in order to maximize the efficiency of a BIA processes, standardized questionnaires should be used. They should contain questions which are formed in such a way as to provide information that concerns the following issues: †¢ †¢ the nature of given problems; the impact of the problems, which should be presented from different perspectives, e. g. the company’s reputation, costs involved, loss of future business, etc. †¢ †¢ †¢ the influence that may be caused by the problems at different times of the day, week, month and year; the kind of resilience that may be currently provided in a quick and easy way; the recovery from the addressed problems (time needed for recovery, priorities for resumption, duration of backlog, additional costs, insurance cover); †¢ †¢ the available workarounds and the way they operate; the continuity and recovery requirements, e. g. , acco mmodation, computer systems, etc. 96 After the questionnaires have been filled in, the Business Continuity Manager prepares a comprehensive report which presents the company’s Business Impact Analysis. The report is composed of the following parts: 1. Introduction 2. Executive Summary 3. Background to Study 94 95 ibd. , p. 47 ibid. 96 cf. Michael Gallagher, Business Continuity Management,†¦, p. 57 31 4. Current State Assessment 5. Threats and Vulnerabilities 6. Critical Business Functions/Operations 7. Business Impacts – Operational and Financial 8. Potential Strategies 9. Recommendations 10. Conclusion 11.Appendices97 Thanks to the logical and substantial structure, the report fully represents the current standing of the company, clearly indicates its weak points and realistically describes possible procedures. Business Continuity Management is an extremely important process, which not only enables the assumption of proper attitudes towards multiple threats that endanger a firm’s functioning, but it also significantly deepens the understanding of the business and improves the staff’s morale. Proper implementation of BCM in a company leads to the creation of a Business Continuity Plan, which will be discussed in detail in the following chapter. 32 CHAPTER 3BUSINESS CONTINUITY PLAN In the previous chapters, the importance of Business Continuity Management was explained and it was stated that devising a Business Continuity Plan is one of the main tasks of this type of management. This chapter provides information on how to construct, implement and test a Business Continuity Plan. Moreover, it contains a description of the most frequent mistakes that appear while drafting a BCP and advises how to avoid them. The exemplary plans and templates on which the analysis is based are attached as Appendices B, C, D, E and F at the end of the present thesis. 3. 1 The Structure of an Exemplary Business Continuity PlanBusiness Continuity Plan s vary in length and are divided into different parts, which mostly depends on the size and type of a company. However, certain sections are vital and thus common for all the plans. They should be organized in such a way as to enable quick access to the required information. These crucial parts will be successively discussed herein. 3. 1. 1 Front Page and Introduction On the front page of a Business Continuity Plan, there should be written the name of the company, the issue date and a distinct lettering stating BUSINESS CONTINUITY PLAN. Moreover, if the Plan is confidential, it should be indicated on the front page as well. Optional elements inserted here may include contact details for feedback, references, the revision date, etc.These components are followed by an introduction, which consists of a distribution list (copy number, name and location) and a table of contents. 97 cf. Michael Gallagher, Business Continuity Management,†¦, p. 57 33 3. 1. 2 Aim This section should con tain the description of the purpose for which the Plan has been created. It usually gives examples of possible disasters and explains the objectives which the plan is intended to meet in case of a calamity. What is more, a company which wishes to convey an especially powerful message concerning its reliability may include in this part a summary of the extensive works and professional researches which have been involved in the development of the Plan. 3. 1. 3 Critical Functions ChecklistCritical Functions are these activities without which the company would not be able to perform. In order to prepare a Critical Functions Checklist, the following steps should be completed: †¢ †¢ †¢ †¢ †¢ the identification of Critical Functions, e. g. , sales and distribution; the description of the Functions in terms of the impact which may be caused by their interruption in the first 24 h, 48 h, one week and two weeks; the prioritization of the Functions; the ascription of a reasonable timeframe within which the recovery is possible; the determination of resources which will be necessary in the recovery process, such as: a) the staff – the required number of people, their knowledge and skills; b) alternative location – e. g. the staff working at home or provisional premises; together with necessary equipment like computers, cars; c) data – information and documents, e. g. , insurance certificate, service, customers and suppliers details; d) communications – all ways in which customers, suppliers, the staff and media can be contacted in case of disaster. 34 Such a Checklist allows ensuring that â€Å"critical tasks are completed on time and according to a pre-agreed priority schedule. It may also be used to provide a handover document between different shifts in the recovery process. †98 3. 1. 4 Risk Analysis Table This part should contain a table comprising a list of dangers which may interrupt and threaten the activi ty of the company.The matrix presented below may be used to ascribe values to the particular risks with regard to the likelihood of their occurrence and their potential impact. Table 3. 1. 4 Risk Matrix LIKELIHOOD NEGLIGIBLE CATASTROPHIC RARE UNLIKELY POSSIBLE PROBABLE M M M L L H H M L L VH VH H M L VH VH H M L VH VH H M L IMPACT SIGNIFICANT MODERATE MINOR INSIGNIFICANT Legend: L – low, M- medium, H – high, VH – very high Moreover, there may be also attached a list of possible losses, endangered people and equipment, as well as the actions which had to be taken in case a particular risk occurs. 98 Appendix D, p. 77. 35 3. 1. 4 Emergency Response Checklist Such a Checklist greatly facilitates the performance of people involved in fighting a potential adverse event.It also acts a concise register of actions that were taken after the disaster happened. It should be later analyzed, developed and improved. It is preferable that tasks to be completed are organized in the form of a table, together with a column in which the date of termination will be written down. The actions may be listed as follows: †¢ during the first 24 h a) to establish the Actions and Expenses Log, which is a more detailed and comprehensive version of the Emergency Response Checklist; b) to contact emergency services; c) to identify and approximately assess the damage which has been incurred by the staff, equipment, buildings, data, etc. d) to determine the critical functions which have been interrupted; e) to decide on the steps that need to be taken within the recovery process, which is based on the Critical Function Checklist; f) to contact the staff, customers, suppliers, insurers, relevant authorities and other stakeholders in order to assure them that the situation is under control; g) to issue a special PR statement to the media. †¢ daily within the recovery period a) to update the Actions and Expenses Log; b) to provide valid information to the staff, cu stomers, suppliers, insurers, relevant authorities and other stakeholders, as well as the media; †¢ after the recovery period a) to interview the staff with respect to their welfare needs; b) to analyze the Emergency Response Checklist and Actions and Expenses Log in order to introduce possible improvements into the Business Continuity Plan. 36As it can be seen, the response to the crisis should focus on its effects, not on the causes. The reasons of the adverse event should be identified as quickly as possible, but a comprehensive analysis of them must not be performed before the main steps of the recovery process have been taken. 3. 1. 5 Roles and Responsibilities This section should contain information and contact details regarding the people who are responsible for the shape and content of the Business Continuity Plan (e. g. , Business Continuity Manager, the BCM Team). Moreover, there may be included a list of duties which are ascribed to the particular staff members in ca se an adverse event happens.Last but not least, it is necessary to indicate the names and contact details of the co-ordinators of the recovery process, help-line numbers (possibly, with pre-recorded messages) and location of meeting rooms and the Business Recovery Command Centre, together with maps. 3. 1. 6 Contact List In this part, there should be listed the following contact details: †¢ staff members (divided in respect to the departments) and their next of kin a) name, b) address, c) work telephone number, d) home telephone number, e) mobile telephone number, f) e-mail address; †¢ key suppliers a) name, b) provided goods, c) address, d) telephone/fax number, 37 e) e-mail address; †¢ key customers a) name, b) service/good used, c) address, d) telephone/fax number, e) e-mail address; †¢ mergency services (ambulance, fire service, flood line, hospitals, police) a) address, b) telephone number; †¢ utilities (water, telecommunication, gas and electricity comp anies) a) name, b) telephone number, c) e-mail address; †¢ insurers and banks a) name, b) address, c) telephone/fax number, d) e-mail address; †¢ authorities a) name b) address c) telephone/fax number; †¢ media a) name, b